When your product is innovative-
People don’t buy products, they buy the results that product will give. Start your process of identifying your ideal customer by making a list of all of the benefits that your customer will enjoy by using your product or service.
Who is the person who would most likely to buy your product and buy it immediately?
Create list of potential customer. Ask SpecificQuestions.
What kind of problem does your customer have that you can solve? If you have identified your customer correctly, these people will pay you to solve their problem.Sometimes the problems are obvious and clear. Sometimes the problems are not obvious, or unclear. Sometimes the problems do not exist for the customer. If the problem does not exist, the customer will not buy your products.
You define your competitive advantage, the reason for buying your products or services, in terms of the benefits, results or outcomes that your customer will enjoy from purchasing your product or service that they would not fully enjoy from purchasing the product or service of your competitor.
Focus on the benefits of what makes your product better than others.
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