#Businessplan

• internal growth: strengthening of the own position on the existing market;
• market penetration: introduction of products on new market;
• market development: new product on existing market;
• product development or diversification: new product on new market.

Product plan, selection of products or services, determination of their quality, effect of a product (result for customer).

Marketing plan, aimed at marketing mix: product policy, promotion policy, distribution policy and price policy (cost price/ market price/ competition price?).

Production plan, choice of location, choice of equipment and of the production process, production standards, layout. Production planning, production management, stock control, quality control, cost control, maintenance.

Research plan, technological innovation or product modification.

Personnel & Organization plan, positions, recruitment and selection, career development, organizational structure, training and education, organization culture, performance assessment, terms of employment, relationship with the representative advisory committee, organized consultations, trade unions, promotion policy.

Purchase plan, evaluation of suppliers, account management, make-or-buy.

Logistical plan, transport management, stock and handling, run-through times, term of delivery.

Financial plan, registration and evaluation of financial data, responsibility for availability of financing.

Information plan, gathering and processing of data.

Quality plan, consistency, competence, responsibility, accessibility, respect, communication, credibility, understanding, safety, appearance.

Public Relations plan, both internal (mission, propagation of business objectives, motivation of staff) and external